What are the 5 skills an artist entrepreneur should have?

An email newsletter list can become your GREATEST ASSET. 

• When you create a class or product, you can deliver the news directly to interested parties. 
• Plus, you OWN your email list. On Instagram, you are RENTING space from a big company with confusing algorithms. 

But how do you to convince people to GIVE you their email address? People’s inboxes are already overflowing! 

How do you get people to WANT to hand over their email address to you? 

You OFFER A SOLUTION to a problem they have. You offer that solution for FREE such as with a free e-book, time-saving checklist … These are called Lead Magnets. 

Peggy Dean insightfully explains how to create emails with VALUE and how to create LEAD MAGNETS. Plus, she has a nine-page free downloadable guide named “The Ultimate Email Building Guide: Grow and Retain a Loyal Readership.” Her guide includes questions to discover your unique offerings and build your lead magnet. 

Email Lists for Creative Entrepreneurs: Lead Magnets, Email Funnels, & Content Guidance Class 

Allyson Van Houten’s Getting Started with Email Marketing

Fabio Carneiro’s Email Marketing Essentials: Designing Effective Emails 

Kate Kiefer Lee’s Email Marketing Essentials: Writing Effective Emails 

Jennifer Nelson’s Facebook Messenger Chatbots 101: Build a Bot to Grow Your Email List 

Peggy Dean drives more people to her website from Pinterest than from Instagram. She explains how Pinterest works as a business marketing tool and her strategy. I will definitely re-watch this class many times to adopt her insightful tips. 

Pinterest Marketing: The How & Why for Creative Entrepreneurs 

Learn how you can use your Pinterest Analytics data to tailor specific growth tactics to your audience and meet your Pinterest goals faster such as more views, more engagement, and/or more followers. In class, you’ll learn where you should focus your time on Pinterest to achieve your business goals faster and which keywords for your pin and board descriptions. 

Claire Charisse’s Grow Your Business with Pinterest Analytics 

Mallory Whitfield’s The Power of Pinterest: Learn A Pinterest Marketing Strategy for Creative Small Business Owners 

Jules Tillman’s Promoting Your Online Business on Pinterest (Especially for Artists, Makers, and Creatives) 

Ohn Mar Win’s Leverage Pinterest for Your Creative Business Strategies for Attracting Clients 

Peg Fitzpatrick’s Pinterest Marketing 101 for Creative Entrepreneurs 

Time is our most precious resource. 

When we incorporate business tasks into our lives, this means less time to make art.

But how do we use our time more efficiently?

This is the most USEFUL productivity class I’ve ever taken! Ali Abdaal’s explanations transformed how I view productivity. This class is filled with specific habits to use your time more intentionally to help you achieve your entrepreneurial or side hustle goals. 

Ali Abdaal’s Starting a Successful Side Hustle 

If you enjoyed the above class, you’ll also find Ali’s other productivity class helpful too: 

Ali Abdaal’s Productivity Masterclass: Principles & Tools to Boost Your Productivity 

Thomas Frank’s Productivity for Creatives: Build a System That Brings Out Your Best 

Productivity for Artists: Organizing Yourself for Success 

Tanner Christensen’s Productivity for Creatives: Turning Ideas into Action 

Stephanie Fizer Coleman’s Project Management for Artists: Work Smarter with Trello 

• If time is scarce, click under the bottom left-hand corner of a Skillshare video and choose 2x to watch your classes at TWICE THE SPEED. I also watch classes when I’m walking on the treadmill or unloading the dishwasher.  Sometimes I’ll play marketing or productivity classes in the background as if I’m listening to a podcast. Then, later, when I’m ready to make art, I rewatch the specific lessons that I want to follow along with. 

• DOWNLOAD THE SKILLSHARE APP to your phone. To watch classes at 2x, click on the three dots in the upper right-hand corner of the video screen to change the PLAY SPEED.

•  When you’re in Skillshare, search for a topic that YOU WANT TO LEARN ABOUT such as abstract painting, photography, Instagram, YouTube, TikTok, Canva, social media, marketing, Procreate, animation, writing, freelance, urban sketching, cute, art licensing, productivity, sewing, comics, fiction, editing, baking…

•  Whenever I want to learn something, the SKILLSHARE SEARCH BOX is my new search engine instead of Google. Skillshare is the Netflix of online learning. Skillshare has changed my life and I’ve watched over 120 ours in ten months.  

• Click the Browse drop down menu (to the left of the Search bar) and CHOOSE A CATEGORY to learn SKILLSHARE’S RECOMMENDATIONS. Category examples include Creative Writing, Film & Video, Fine Art, Graphic Design, Illustration, Photography, Web Development, Freelance & Entrepreneurship, Marketing, and Productivity.

• You can BOOKMARK Skillshare classes within the Skillshare website. When you are viewing a class’s thumbnail Cover Image (such as in a Skillshare search result page), click on the bookmark icon in the bottom right corner under the thumbnail.
• You can also create separate bookmark LISTS such as watercolor list or social media list or any name you choose. 

• I copy and paste a handful of Skillshare class URLs into an EMAIL to myself. This way, when it’s time to jump on the treadmill, I just open my recent email and click on the first Skillshare class URL. As a result, I don’t spend time scrolling through a long list and trying to decide which Skillshare class to watch. 

• Ready to learn NEW SKILLS that could CHANGE YOUR LIFE? Ready for your free one-month Skillshare pass? If yes, CLICK HERE!